Fendi is an Italian luxury fashion brand that has been in business for over 90 years. The brand was founded in Rome in 1925 by Adele and Edoardo Fendi as a fur and leather shop. Today, Fendi is known for its high-end fashion and accessories, including a kids' line that was introduced in 1987. Fendi Kids offers a range of luxury clothing and accessories for children, from new-borns to teens. The line includes clothing, shoes, and accessories for boys and girls, featuring the brand's signature bold prints and high-quality materials. Fendi Kids is known for its playful designs, bright colours, and attention to detail, which make the line a popular choice for parents who want their children to look stylish and sophisticated.
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The iconic Fendi logo, which features two mirrored Fs, was created by Karl Lagerfeld in 1965. Fendi is known for its high-end handbags, including the Baguette bag, which was introduced in 1997 and became a cultural icon after it was featured on the television show Sex and the City.
Fendi has a long list of celebrity fans, including Rihanna, Kim Kardashian, and Bella Hadid. In addition Fendi has a strong presence in the world of sports, sponsoring events such as the Miami Open tennis tournament and the Fendi Roma Polo Challenge.
Fendi has a history of innovation in fashion. In the 1930s, the brand introduced the use of fur as a decorative element in clothing, and in the 1960s, it was one of the first fashion houses to use synthetic fabrics. Moving with the times Fendi has been recognized for its commitment to sustainability and ethical practices. The brand has implemented a number of initiatives to reduce its environmental impact and promote social responsibility, such as using recycled materials and supporting charitable causes.
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